CREATIVE DIRECTOR

SOUR PATCH KIDS

“FIRE” & “FREEZE” LAUNCH CAMPAIGN

As part of Sour Patch Kids’ Fire & Freeze launch, this (:15) piece of video content served as paid media on YouTube, Facebook, Instagram feed and a vertical cut for Stories. I worked as Creative Director through the scripting, pitch, shoot, and post.

• Agency
• Brand
• CPG
• Creative Director