CLIENT: NetJets | ROLE: Creative Director | PROJECT: Custom Content Program | PUBLISHER: Wall Street Journal
Program link: https://partners.wsj.com/netjets/above-and-beyond
I served as a contract creative director at the The Trust, The Wall Street Journal’s custom content team and during my time with the team ideated and executed, “Above & Beyond,” a video and digital program execution in partnership with Netjets.
My duties included collaborating with editorial and client partner teams to draft a creative proposal based on the Netjets RFP, pitch, and support client partners with the aid of production during negotiations on the final sale.
After an SOW was signed, I worked with production and my global head of creative on a script and style frames. I reached out to directors and vendors and awarded the business. On set, I collaborated with the director and talent. Oversaw post production and final delivery.