Client: The CFA Institute

Role: Copywriter

Agency: MullenLowe-Profero

When the CFA Institute hired MullenLowe-Profero to write a 360 rebrand campaign in advance of the organization’s international conference in Montreal, LP hired me to help write it. Although I come from a strong entertainment background, I used my experience at Thomson Reuters writing compliance-centered brand copy for clients like JP Morgan, Morgan Stanley, and the State Street Center for Applied Research to inform the work I crafted for the CFA Institute campaign.