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Tony Bongiovi’s signature sound processing product needed a digital facelift. Digital Power Station (or DPS, named for the infamous NYC recording studio built by Bongiovi) as a piece of software was revolutionary, but the brand didn’t connect with anyone who didn’t work behind a mixing board. The solution was to apply a marketing dimension the company hadn’t yet explored. I created a brand ID for Bongiovi, a style guide, and a digital plan.

I oversaw the redesign of the app, rewrote the campaign under the tag line: “Huge concert sound on the smallest devices.” Optics increased after a new social media plan and website launched. Sales went up.