{"id":436,"date":"2025-03-09T19:37:23","date_gmt":"2025-03-09T19:37:23","guid":{"rendered":"https:\/\/michaelanthonybradshaw.com\/?page_id=436"},"modified":"2025-03-10T14:07:12","modified_gmt":"2025-03-10T14:07:12","slug":"the-economist","status":"publish","type":"page","link":"https:\/\/michaelanthonybradshaw.com\/index.php\/projects\/the-economist\/","title":{"rendered":"The Economist"},"content":{"rendered":"
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Executive Creative Director, The Economist Group<\/p>\n\n\n\n

As the Executive Creative Director of the global team at The Economist Group, I contributed to the development and execution of innovative content strategies across digital, print, and social platforms. My role involved amplifying engagement by managing a skilled team of writers and art directors, aided by generative AI content and production capabilities. I collaborated closely with senior editorial, product and marketing stakeholders to align campaigns with The Economist<\/em>\u2019s brand, style and business goals. My experience spans marketing content, technology, and brand development, ensuring content resonated with a global audience, drove subscriptions and maintained an iconic standard of excellence.<\/p>\n\n\n\n

In 2024, I was responsible for raising the creative studio team’s morale from the lowest-performing internal survey score globally to exceeding company benchmark within one year.<\/p>\n\n<\/div><\/div>\n\n\n\n

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