{"id":229,"date":"2025-03-08T16:24:39","date_gmt":"2025-03-08T16:24:39","guid":{"rendered":"https:\/\/michaelanthonybradshaw.com\/?page_id=229"},"modified":"2025-03-09T20:26:11","modified_gmt":"2025-03-09T20:26:11","slug":"goldman-sachs","status":"publish","type":"page","link":"https:\/\/michaelanthonybradshaw.com\/index.php\/projects\/goldman-sachs\/","title":{"rendered":"Goldman Sachs"},"content":{"rendered":"<div class=\"gb-container gb-container-246a358f\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1417\" src=\"https:\/\/michaelanthonybradshaw.com\/wp-content\/uploads\/2025\/03\/goldman_sachs-page-header-scaled.webp\" alt=\"\" class=\"wp-image-313\" srcset=\"https:\/\/michaelanthonybradshaw.com\/wp-content\/uploads\/2025\/03\/goldman_sachs-page-header-scaled.webp 2560w, https:\/\/michaelanthonybradshaw.com\/wp-content\/uploads\/2025\/03\/goldman_sachs-page-header-300x166.webp 300w, https:\/\/michaelanthonybradshaw.com\/wp-content\/uploads\/2025\/03\/goldman_sachs-page-header-1024x567.webp 1024w, https:\/\/michaelanthonybradshaw.com\/wp-content\/uploads\/2025\/03\/goldman_sachs-page-header-768x425.webp 768w, https:\/\/michaelanthonybradshaw.com\/wp-content\/uploads\/2025\/03\/goldman_sachs-page-header-1536x850.webp 1536w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n<div style=\"height:65px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"898\" height=\"1024\" src=\"https:\/\/michaelanthonybradshaw.com\/wp-content\/uploads\/2025\/03\/image-4-898x1024.png\" alt=\"\" class=\"wp-image-315\" srcset=\"https:\/\/michaelanthonybradshaw.com\/wp-content\/uploads\/2025\/03\/image-4-898x1024.png 898w, https:\/\/michaelanthonybradshaw.com\/wp-content\/uploads\/2025\/03\/image-4-263x300.png 263w, https:\/\/michaelanthonybradshaw.com\/wp-content\/uploads\/2025\/03\/image-4-768x876.png 768w, https:\/\/michaelanthonybradshaw.com\/wp-content\/uploads\/2025\/03\/image-4.png 940w\" sizes=\"auto, (max-width: 898px) 100vw, 898px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Goldman Sachs Asset Management Content Playbook<\/strong><\/p>\n\n\n\n<p>When it comes to GSAM\u2019s content production pipeline, I wrote the book. In this 100+ page manual crafted in partnership with SEO and design teams, I outlined the meaning of content and how it can be leveraged to lead business development. I laid out a road map for efficient in-house content production. And I established guidelines for best practices with a detailed explanation of how to not only make content, but make content that performs.<\/p>\n\n\n\n<p>I repeated this process for Goldman Sachs Private Wealth Management business.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Goldman Sachs Asset Management Content Executions<\/strong><\/p>\n\n\n\n<p>As part of the content playbook creation, I wrote and partnered with our design team to craft living content pieces in reaction to developing market news in accordance to business growth objectives (in the case featured here, expanding awareness of Goldman Sachs ETF offerings), as well as regulations and legal.<\/p>\n\n\n\n<p>I repeated this process for Goldman Sachs Private Wealth Management business.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"851\" height=\"1024\" src=\"https:\/\/michaelanthonybradshaw.com\/wp-content\/uploads\/2025\/03\/image-5-851x1024.png\" alt=\"\" class=\"wp-image-316\" srcset=\"https:\/\/michaelanthonybradshaw.com\/wp-content\/uploads\/2025\/03\/image-5-851x1024.png 851w, https:\/\/michaelanthonybradshaw.com\/wp-content\/uploads\/2025\/03\/image-5-249x300.png 249w, https:\/\/michaelanthonybradshaw.com\/wp-content\/uploads\/2025\/03\/image-5-768x924.png 768w, https:\/\/michaelanthonybradshaw.com\/wp-content\/uploads\/2025\/03\/image-5.png 888w\" sizes=\"auto, (max-width: 851px) 100vw, 851px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Goldman Sachs Asset Management Content Playbook When it comes to GSAM\u2019s content production pipeline, I wrote the book. In this 100+ page manual crafted in partnership with SEO and design teams, I outlined the meaning of content and how it can be leveraged to lead business development. I laid out a road map for efficient &#8230; <a title=\"Goldman Sachs\" class=\"read-more\" href=\"https:\/\/michaelanthonybradshaw.com\/index.php\/projects\/goldman-sachs\/\" aria-label=\"More on Goldman Sachs\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":248,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":{"0":"post-229","1":"page","2":"type-page","3":"status-publish","5":"infinite-scroll-item"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Goldman Sachs - Michael Anthony Bradshaw<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/michaelanthonybradshaw.com\/index.php\/projects\/goldman-sachs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Goldman Sachs - Michael Anthony Bradshaw\" \/>\n<meta property=\"og:description\" content=\"Goldman Sachs Asset Management Content Playbook When it comes to GSAM\u2019s content production pipeline, I wrote the book. 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