Executive Creative Director, The Economist Group

As the Executive Creative Director of the global team at The Economist Group, I contributed to the development and execution of innovative content strategies across digital, print, and social platforms. My role involved amplifying engagement by managing a skilled team of writers and art directors, aided by generative AI content and production capabilities. I collaborated closely with senior editorial, product and marketing stakeholders to align campaigns with The Economist’s brand, style and business goals. My experience spans marketing content, technology, and brand development, ensuring content resonated with a global audience, drove subscriptions and maintained an iconic standard of excellence.

In 2024, I was responsible for raising the creative studio team’s morale from the lowest-performing internal survey score globally to exceeding company benchmark within one year.