Creative Director, J.P. Morgan, “Let’s Talk ETFs”—WSJ Custom Studio

I led creative and production for this content series with JP Morgan Asset Management, working closely with an outside director and production team to develop a multi-part live-action video series. The campaign included a UX-driven landing page and a companion print execution in The Wall Street Journal weekend edition, blending storytelling, data visualization, and regulatory considerations to engage a sophisticated financial audience.