Goldman Sachs Asset Management Content Playbook

When it comes to GSAM’s content production pipeline, I wrote the book. In this 100+ page manual crafted in partnership with SEO and design teams, I outlined the meaning of content and how it can be leveraged to lead business development. I laid out a road map for efficient in-house content production. And I established guidelines for best practices with a detailed explanation of how to not only make content, but make content that performs.

I repeated this process for Goldman Sachs Private Wealth Management business.

Goldman Sachs Asset Management Content Executions

As part of the content playbook creation, I wrote and partnered with our design team to craft living content pieces in reaction to developing market news in accordance to business growth objectives (in the case featured here, expanding awareness of Goldman Sachs ETF offerings), as well as regulations and legal.

I repeated this process for Goldman Sachs Private Wealth Management business.