Writer/ACD, Visa Super Bowl LVI—Digitas

As part of Visa’s commitment to black and brown communities of Los Angeles during Super Bowl LVI, it was important to demonstrate that commitment in an impactful way with measurable results.

We were challenged by the client and our production partners on the ground in LA to craft an experiential concept that sent a clear message: Visa is dedicated to serving communities of color in LA and the SMBs supporting them.